作者:校园英语杂志社 字数:3999 点击:

作者:杨天 周晨
  【Abstract】With continuously thorough reform and open policy In our country, our country’s economy has developed constantly and unified gradually with the global economic development. Business English plays an important role in the economic and trade, so many relevant talents have been trained. This paper, based on the development of business English in China, analyzes the development trend and development process of Business English in China, and puts forward some suggestions.
  【Key words】Business English; current situation; development trend
  【作者簡介】杨天,周晨,大连财经学院。
  To train professionals who engage in international economic and trade should develop Business English education, which is to follow in the footsteps of China’s economic development. in recent years, from the prospect of developing trend of China’s business English, Business English specialty has become a very important major. In order to cater to the development trend of the economy, universities in our country attach importance to the cultivation of professional talents of business English, whether from the view of international economic and trade demand for business English professional talent view, or from the perspective of the specialty of schools,, are expected to cultivate all-round talents of business English. This paper analyzes and judges the current situation and future trend of business English in China, as well as the development trend of business English in China in the future.
  I. Overview of Business English
  Business English is commonly referred to business activities in China. The research direction of business English is business activity, which is based on English linguistics. In the late 1970s, we used business English in foreign trade, so another name was foreign trade English. Now gradually globalization of economic development, China’s foreign economic relations is becoming more and more close, in many ways, such as economy, education, culture, science and technology which have cooperation and exchanges. The design aspects of the business English now is also very wide, not only used in foreign trade business English, but also involved various fields, where English can be used in any external exchanges.
  II. Development background and positioning of business English
  Nowadays, the world’s common language is English. With the continuous development of economic globalization, people pay more and more attention to the use of business English, also want to have a business going for effective economic and trade with other countries. Only relying on English communication is not enough, so business English gradually formed an independent discipline. So do some English native countries. Many colleges and universities have opened a business English discipline and the corresponding tests, such as Cambridge University and Oxford University have launched business English exams. In the United States, Harvard University, Stanford, Berkeley have opened the corresponding business English course. Princeton university has formed a international trade center for the exam system, which seems that business English in today’s economy has a very important role in communication. Since China joined the world trade organization, more and more foreign companies come to China to open company. China’s enterprises do foreign economic exchanges and trade also more and more frequent. As the demand for business English professionals has been growing, there are more and more demand for talent requirements to enterprises, instead of needing single language graduates. In order to adapt to the development of the social and economic market, our country has gradually established business English majors in many colleges and universities.