刊物属性
  • 刊物名称:校园英语
  • 国内刊号:CN 13-1298/G4
  • 国际刊号:ISSN 1009-6426
  • 邮发代号: 18-116
  • 数据库收录:中国知网
  • 投稿邮箱:
      tougao@xiaoyuanyingyu.com
  • 时间:2019-01-12 来源:校园英语杂志社

    作者:刘德花
      【Abstract】China Global Television Network is preparing to step into the international broadcast market. And the analysis with hybridity is a particular communication process to get rid of the stereotypes rooted in global readers’ mind and to introduce a new comer from China.
      【Key Words】Culture report; China Global Television Network; hybridity
      【作者簡介】刘德花(1992-),女,山东济宁人,西安外国语大学英文学院,西安外国语大学2016级在读研究生,研究方向:跨文化交际。
      1. Introduction
      China Global Television Network (CGTN) was out of CCTV International and the revamping named this international mass media as China Global Television Network. CGTN targets at global English-speaking viewers in China and at abroad.
      2. Literature Review
      Owing to the revamping, CGTN is a new face and growing media for most scholars. Guo Quanzhong(2017) clarifies the great influence from this revamping activity and the effective results produced by CGTN. Jiang Heping(2017) made analysis of the one-hundred-day broadcasting work from CGTN. But fewer scholars step into the application of hybridity. Marwan M. Kraidy(2002) makes critical study of hybridity.
      3. Theoretical Framework
      This study is based on the interpretation of Néstor García Canclini’s Hybrid Cultures. The three features summarized by Marwan M. Kraidy in Globalization of Culture Through the Media have covered extensively the main features just as follows. “The first feature consists of mixing previously separate cultural systems. The second feature of hybridity is the deterritorialization of cultural processes from their original physical environment to new and foreign context. Third, cultural hybridity entails impure culture genres” (Marwan 2002). From this analysis, it indicates there are no borderlines and no hierarchy among cultural systems.
      4. Analysis
      All the culture report illustrated is from CGTN, and the categories are derived from the theme of the report. Owing to some limitation, three categories are going to be discussed including cultural heritage,, popular celebrity, and film.
      Most culture report from CGTN related with cultural heritage mostly reviews from three perspectives, the past, present and future. And the challenges from the internal and external environment pose a great threat to the continual inheriting, such as “Tai Chi advocates campaign for UNESCO listing” and “Kung Fu master creates online martial arts teaching platform”. The above pieces of news report have covered almost the transforming process of cultural heritage when everyone steps into the modernization and the globalization. The interaction between globalization and localization has pushed the development of hybrid cultures.