作者：陈云慧
　　【Abstract】This paper analyzes Ivanka Trump’s Address in World Assembly for Women from the perspective of rhetoric， which aims to explore the effects of rhetorical strategies. We all college students even more people thereby get a way of our own by following and learning these successful rhetorical practices.
　　【Key words】Rhetoric; address; rhetorical; strategies
　　【作者簡介】陈云慧（1992-），女，汉族，山西临汾人，西安外国语大学英文学院2017级在读研究生，研究方向：应用语言学。
　　1. Introduction
　　Based on the theory of rhetoric originated from ancient Greek， this paper chooses Ivanka Trump’s Address to the World Assembly for Women as research subject. The address will be examined from the perspective of rhetoric，， specifically intrinsic and extrinsic proofs. By analyzing the text， the author attempts to find the rhetorical points reflected in the address. It is hoped that the research can help college students improve their performance in daily rhetorical practices.
　　2. Theoretical Guidance of Rhetorical Analysis in Address
　　Rhetoric refers to the art of effective speaking and writing to persuade or influence people. Under the guidance of the theory of rhetoric， the author analyzes Ivanka’s address from two aspects： intrinsic proofs and extrinsic proofs. Firstly， intrinsic Proofs： in the Rhetoric， Aristotle first proposed this concept and divided proofs into two kinds： intrinsic and extrinsic. Intrinsic proofs refer to three kinds of arguments： logos， ethos and pathos. Secondly， extrinsic Proofs： In modern times， students are usually taught that there are only two kinds of extrinsic proofs， namely testimony and data. Testimony refers to a written or spoken statement given by a witness about some event or state of affairs. Data refers to the statements of facts or statistics that related to the situation.
　　3. Rhetorical Analysis of Examples in Ivanka Trump’s Address
　　3.1 Three Appeals
　　Logos： In the address， Ivanka narrated her experience of work and family—as a professional with three young children， which can close the distance with the audience to great extent and resonate with them. For example，
　　（a） I joined the government informed by my experiences in the private sector…
　　（b） As a young professional with young children， despite the help I am able to have at home;
　　Ethos： Credibility is the prerequisite of the success for address， which comes from the audience’s recognition to character， reputation and capabilities of the speaker.