bianji@xiaoyuanyingyu.com
作者:Wang Yue Zhang Ruige
【Abstract】At present, some local colleges and universities are speeding up the transformation and exploration of the training mode of applied talents in the perspective of economics. In order to adapt to this change and reform, the completion of graduation design for business English major should not become a mere formality. We should combine the graduation design with teaching process, learning practice and internship experience, and regulate the evaluation and supervision of the graduation design.
【Key words】Application-oriented Universities; Business English Major; Graduation Design; Language Economics
1. Introduction of Language Economics
Language economics is a new frontier subject of interdisciplinary science, linguistics and economics. According to the theory of language economics, language learning can be regarded as an investment in human capital production. The value of a language depends on how well it is used in different environments. As the most widely used language in the world, the economic value of English is obvious, and business English is also becoming more and more valuable for its wide application in economic activities. Therefore, in the perspective of language economics,, as the last link in the teaching process, the graduation design should also lay a solid foundation for students’ employment and future development.
2. The present situation and problems of the graduation design of business English major in undergraduate colleges
2.1 Unreasonable arrangement of time and lack of teamwork
Similar to other regular undergraduate majors, the graduation design of business English major is generally arranged in the fourth academic year. However, the majority of undergraduate students are busy with internship or in looking for a job in the fourth academic year, so that there is no guarantee of the school time for them to have the timely communication with teachers on graduation design. It is difficult for teachers to guide the students to carry on the thesis design and modification in the face-to-face way. At the same time, most of the students just select and sort out the thesis title by searching literature alone, without team collaboration to do the task like the usual classroom learning, which hinders the exchange and sharing of information and materials.
2.2 The scope of the thesis titles is single and out of practice
Most of the undergraduates majored in business English are evaluated by the way of writing a thesis for their graduation design, and the thesis titles given by teachers are related to the teachers’ own research direction or the major courses are given, which are single and out of practice. When students write theses according to these titles, there are a lot of burden of literature materials collection, and it will result in the students only put all the materials together with simple copy and paste without understanding of the thesis conception, let alone the innovative design.
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