作者:校园英语杂志社 字数:2708 点击:

  【Abstract】It is indispensable but time-consuming process to collect information comprehensively to probe into the investment value. This essay aims to analyze the application of financial evaluation in stock investment decision teaching by illustrate the case study on a global trading company whether and when to hold the company’s stock shares in the stock exchange. In this case study, the target company is focused on the Adelaide Brighton Limited (ABC) in Australia. The factors that are contributed to draw a final conclusion are including macro-economy, specific structure of its target market and the business performance of this company based on the financial statements issued by ABC. In the beginning, it introduces the environment and condition that the company faces. Then by taking advantage of ratio analysis, it takes effort to figure out the business performance and the potential growth opportunities and risks of the company development. In the end, it shares opinions on whether investors should purchase or sell ABC’s shares as recommendation.
  【Key words】financial evaluation; stock investment decision; investment value; Adelaide Brighton Limited
  1. Introduction
  It is indispensable but time-consuming process to collect information comprehensively to probe into the investment value. To get a better understanding of the application of financial evaluation in stock investment decision teaching, this paper analyzes the case study on a global trading company whether and when to hold the company’s stock shares in the stock exchange. Adelaide Brighton Limited (ABC) is the research subject which is an Australia-base company fighting for its own development and success in the construction material industry. The history of this company can be dating back to 1882. The products are so various that it includes clinker, cement,, lime, concrete and supplementary cementations’ materials all served for the residential construction in Australia and non-residential construction markets.
  The strategy of ABC is aiming for vertical integration in the value chain. For a company which covers its business from the row material supply to the finished goods sales, it has significance in paying much attention to control and upgrade the process to keep a competitive position. Because of the demand for further development and expansion, it floated its stock shares to finance capital in the Australia stock exchange. Therefore, it is necessary for the wide public investors to make an evaluation of the company and determine whether to invest.