作者：蔡江玮
　　【Abstract】With the development of economic globalization and trade integration， economic and trade exchanges between China and other countries become more and more frequent， business English negotiations become the key to the success or failure of business activities. In addition to possess professional knowledge of business and relevant legal knowledge， the language skills used by negotiators also play an important role in the success or failure of negotiations， accurately and appropriately use of some language skills can achieve a good result. At the same time， the other side of negotiators may come from different countries and regions， they represent their own interests， affected by different cultural backgrounds， their values， mode of thinking， social customs and cultural traditions are different from ours. Therefore， negotiators need to master these cultural differences and correctly apply them to maximize the benefits of the enterprise and make the business negotiations successful.
　　【Key words】international business negotiation； language skills； cultural differences； cross-culture communication
　　【作者簡介】蔡江玮，，武汉轻工大学外国语学院。
　　Foreword
　　In recent years， especially since Chinese joined the world trade organization， as the pace of economic globalization is further accelerated， China participate in more and more international competition and cooperation， and trade around the world have become increasingly frequent， as well as the exchanges and cooperation become gradually close. At the same time， the increase in the number of international business negotiations and the enhancement the negotiation level play a important role in the promotion of international business activities. At present， the international business negotiations have a variety of forms， such as video telephone exchanges， electronic business communication， but usually is still used in face-to-face international business negotiations， because direct negotiations and talks are accepted by the majority of the business people. Business people from different cultural backgrounds and different regions have different understanding of culture. Cultural factors play a more and more important role in international business negotiations while the two sides argue about commercial interests. So business people should be familiar with those cultural differences， and get some negotiation skills， especially language skills， so as to win in the negotiations.
　　1. The definition and importance of English Business negotiation