作者：翟天元
　　【Abstract】The report of the 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization， ecological livability， civilized villages， effective governance， and prosperous life. To implement the rural revitalization strategy， local tourism must be used as a rural revitalization strategy. This is an important breakthrough. According to the overall requirements of the rural revitalization strategy， combined with the actual development of rural tourism， it proposes countermeasures and suggestions for the inadequacies of rural tourism from the aspects of institutional coordination， governance mode and subject guidance， in order to realize the innovation of rural tourism. Activate and promote the sustainable development of rural tourism.
　　【Key words】rural revitalization strategy; rural tourism; innovation; short board
　　【作者簡介】翟天元（1998.05-），男，河南永城人，华中师范大学城市与环境科学学院，，硕士，研究方向：乡村旅游。
　　Ⅰ.The status of rural tourism development
　　The national strategy of rural revitalization and the pioneering zone of national tourism reform and innovation have brought great opportunities for rural tourism development. Rural tourism resources are abundant and the development model is diversified. At present， China’s rural tourism products can be divided into six typical models according to functional classification， and the intersection and combination of several models. One of the modes is： sightseeing type. This model has the largest share in the development of rural tourism industry， and various scenic spots use their natural scenery as a selling point to realize tourism value.
　　Ⅱ.The problems in the rural tourism industry at the present stage
　　Rural tourism has a close relationship with rural revitalization. The organic combination of the two is an inherent requirement for achieving common prosperity. The concept of tourism to promote rural economic development is very short. Some local governments and rural residents have a misunderstanding of the new concept and its role， overemphasizing the short-term benefits of tourism， blindly developing rural tourism resources， affecting the sustainable development of tourism， business models are backward， and propaganda techniques are not novel enough.
　　Rural tourism should develop rural culture， rural life and experience the original ecological life. Focus on the relaxation and experience of nature， guide visitors to understand the unique charm of rural tourism and enjoy different life. Although rural tourism resources are diversified， each has its own advantages. However， some local governments have neglected regional characteristics and developed rural tourism resources without direction.